For Black Friday OLED TV shopping in 2027, I would start with three very different fits: the LG 65-inch C5 for a large all-round living-room screen, the Samsung 55-inch S90H for glare-conscious gaming, and the LG 42-inch C5 for a desk or small room. Those picks cover the lineup’s main choice: screen size and room fit versus newer gaming features and a familiar smart platform. A deal is only compelling if the TV suits the space and sources you actually use, so I compare the stated specifications rather than assume every model will be discounted or available on a particular date.
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The lineup includes three 65-inch choices, but they are not interchangeable: LG’s C5 lists Dolby Vision and 144Hz gaming, while Samsung’s 2026 S85H prioritizes 120Hz and AI upscaling, and the 2025 S90F adds a 144Hz specification and Alexa. The 55-inch S90H pushes refresh rate to 165Hz and adds glare-reducing technology; the compact 42-inch C5 carries many of LG’s high-end gaming features in a much smaller footprint. I rank each by the buyer it serves, not by a claim about Black Friday savings.
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Key Takeaways
- The LG 65-inch C5 is my broadest living-room pick: it combines 4K OLED, Dolby Vision, four HDMI 2.1 inputs, and 144Hz gaming.
- The Samsung 55-inch S90H is the lineup’s glare-conscious gaming choice, with Glare Free technology and a stated 165Hz refresh rate; its highest refresh use depends on compatible PC hardware.
- The 42-inch LG C5 is the practical small-space option, not a cheaper substitute for a large-screen cinema setup; it still lists 144Hz gaming and four HDMI 2.1 ports.
- The Samsung 65-inch S85H is a 120Hz alternative for buyers who value a 65-inch OLED and AI upscaling more than the faster refresh specifications on other picks.
- The 2025 Samsung 65-inch S90F pairs 144Hz gaming with Alexa, but the supplied specifications do not identify its smart platform or give as much detail as the LG C5 listing.
| oled tv deals black friday | Screen size | Resolution | Display | Processor |
|---|---|---|---|---|
| LG 65-Inch OLED evo AI 4K C5 S | 65 inches | 4K | OLED evo, 8.3 million self-lit pixels | Alpha 9 AI Processor Gen8 |
| Samsung 55-Inch Class S90H Ser | 55 inches | 4K | OLED | NQ4 AI GEN3 |
| LG 42-Inch Class OLED evo AI 4 | 42 inches | 4K | OLED evo, 8.3 million self-lit pixels | α9 AI Processor Gen8 |
| Samsung 65-Inch Class S85H Ser | 65 inches | 4K | OLED | — |
| Samsung 65-Inch Class OLED S90 | 65 inches | 4K | OLED | NQ4 AI Gen3 |
More Details on Our Top Picks
LG 65-Inch OLED evo AI 4K C5 Series Smart TV (OLED65C5PUA, 2025)
I place the 65-inch LG C5 first because its listed features make it the most balanced option for shoppers who want one TV to handle films, streaming, and current-generation gaming. Its OLED evo panel uses self-lit pixels, while Dolby Vision support gives buyers a named HDR format for compatible films and shows. That is a more explicit format match than the Samsung listings here, which describe HDR or HDR+ without identifying Dolby Vision. Dolby Atmos support adds a compatible audio format, though the supplied details do not specify the TV’s speaker configuration.
For gaming, this C5 lists 144Hz, VRR, G-SYNC, FreeSync Premium, and four HDMI 2.1 inputs. That broad connection and sync package is a stronger all-around fit than the S85H’s stated 120Hz, and it gives console and PC households useful flexibility. The S90H lists a faster 165Hz ceiling and Glare Free technology, so I would choose that model instead for a smaller reflective room and compatible PC gaming. The LG’s 65-inch screen, meanwhile, suits a more conventional shared viewing space better than either the 55-inch or 42-inch C5.
Its drawbacks are meaningful: premium positioning may make it a poor fit if the Black Friday offer does not bring it within budget, and advanced gaming menus can take time to configure. Brightness Booster and Art Gallery Mode add flexibility, but neither replaces checking how the screen will fit your room or which services you use. I would also compare its exact listing against the smaller LG rather than pay for a screen size that overwhelms a compact space.
Pros:- 65-inch OLED evo 4K display with self-lit pixels
- Dolby Vision and Dolby Atmos support
- 144Hz gaming with VRR, G-SYNC, and FreeSync Premium
- Four HDMI 2.1 inputs and webOS 25
Cons:- Premium features may keep it beyond a tight Black Friday budget
- Advanced gaming options may take time to configure
- The supplied details do not specify its sound-system hardware
Best for: Buyers seeking a 65-inch OLED for mixed movie, streaming, and gaming use, especially households that want Dolby Vision and multiple HDMI 2.1 connections.
Not ideal for: Shoppers on a strict budget, people with a small viewing area, or buyers who specifically need the S90H’s glare-reducing feature or 165Hz specification.
- Screen size:65 inches
- Resolution:4K
- Display:OLED evo, 8.3 million self-lit pixels
- Processor:Alpha 9 AI Processor Gen8
- HDR and audio:Dolby Vision; Dolby Atmos
- Gaming:144Hz, 0.1ms response time, VRR, G-SYNC, FreeSync Premium
- Connections:4 HDMI 2.1
- Smart platform:webOS 25
Our verdict“I rank the LG 65-inch C5 first for its unusually broad mix of named movie formats, gaming features, and useful connections.”
Samsung 55-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
The 55-inch Samsung S90H earns a separate role from the LG C5: it is the smaller-screen pick for buyers who want gaming speed and a feature aimed at reflections. Its Glare Free technology is the main point of difference in this group. If your room has windows or lights that land on the screen, that feature may matter more to your day-to-day viewing than moving from 144Hz to the listed 165Hz. The supplied description does not quantify reflection reduction, so I would treat it as a reason to investigate the model, not a guarantee that every room will be reflection-free.
The stated 165Hz refresh rate, G-SYNC, and FreeSync Premium Pro give this set a clear gaming profile. Compared with the 65-inch LG C5, it offers a higher stated refresh ceiling and glare-focused design, but it lacks the LG listing’s named Dolby Vision support and four HDMI 2.1 inputs. The S90H’s highest refresh capabilities also depend on compatible PC hardware and content; buyers using a console alone should not treat the number as a reason to pay extra. AI upscaling and motion enhancement may help when source material is below 4K, though results can depend on the input.
This model is a better room fit than the 65-inch Samsung S85H when a larger screen would be excessive, but it is not the compact choice of the 42-inch LG. Its feature set may also be more than a casual streamer needs. I would compare the actual retailer configuration carefully, since the supplied description does not state a smart platform or list HDMI port count.
Pros:- 55-inch OLED 4K screen
- Glare Free technology targets reflections
- 165Hz specification with G-SYNC and FreeSync Premium Pro
- NQ4 AI Gen3 processor with AI upscaling and motion features
Cons:- 165Hz use at 4K depends on compatible PC hardware and games
- The supplied details do not name a smart platform or HDMI port count
- HDR is listed as HDR+ without further format detail
Best for: PC gamers and movie viewers who need a 55-inch OLED with a stated glare-reduction feature and compatible high-refresh gaming support.
Not ideal for: Console-only buyers who will not use refresh rates above their console output, shoppers who want a clearly specified Dolby Vision format, or anyone requiring listed HDMI port details.
- Screen size:55 inches
- Resolution:4K
- Display:OLED
- Processor:NQ4 AI GEN3
- HDR:HDR+
- Gaming:165Hz, G-SYNC, FreeSync Premium Pro
- Screen treatment:Glare Free technology
- Processing features:AI upscaling, AI motion enhancer, auto HDR remastering
Our verdict“I recommend the S90H when glare handling and PC gaming matter more than a larger screen or the LG C5’s better-documented connections.”
LG 42-Inch Class OLED evo AI 4K C5 Series Smart TV with Dolby Atmos and Dolby Vision
The 42-inch LG C5 is the most space-conscious choice here, and its appeal is not simply that it is a smaller version of the 65-inch C5. It suits a desk, bedroom, or close seating distance where a 65-inch panel could dominate the room. Its 4K OLED picture, Dolby Vision, and Dolby Atmos support preserve the formats that make the larger LG attractive, while the compact screen can double as a monitor-sized gaming display.
It also retains a strong gaming specification: 144Hz, 0.1ms response time, VRR, G-SYNC, FreeSync Premium, and four HDMI 2.1 ports. That makes it a more capable small-screen gaming pick than a basic bedroom TV, and its connection count matches the 65-inch LG C5. The tradeoff is obvious when compared with that larger model: films and sports viewed from across a shared living room will not have the same screen presence. Compared with Samsung’s 55-inch S90H, this LG is more compact and has more explicit format and port details, but it does not list Glare Free technology or the same 165Hz ceiling.
The webOS 25 smart platform and AI picture and sound settings add convenience, although buyers who prefer straightforward menus may find the range of options busy. Streaming subscriptions and internet access remain separate requirements; the TV does not include access to paid services simply by supporting them. I would skip this model if the goal is a main-room cinema screen, but it is the clearest fit for limited space without giving up a high-end gaming feature set.
Pros:- Compact 42-inch OLED evo 4K display
- Dolby Vision and Dolby Atmos support
- 144Hz gaming with VRR, G-SYNC, and FreeSync Premium
- Four HDMI 2.1 ports and webOS 25
Cons:- Small screen is less suited to group viewing at a distance
- Numerous picture and gaming options may complicate setup
- Streaming services may require separate subscriptions and internet access
Best for: Desk gamers, bedroom viewers, and households with limited space that still want a feature-rich 4K OLED with fast gaming support.
Not ideal for: Buyers furnishing a large living room, viewers who sit far from the screen, or anyone prioritizing the largest screen in this comparison.
- Screen size:42 inches
- Resolution:4K
- Display:OLED evo, 8.3 million self-lit pixels
- Processor:α9 AI Processor Gen8
- HDR and audio:Dolby Vision, HDR10; Dolby Atmos
- Gaming:144Hz, 0.1ms response time, VRR, G-SYNC, FreeSync Premium
- Connections:4 HDMI 2.1
- Smart platform:webOS 25
Our verdict“I would choose the 42-inch C5 for a desk or small room where LG’s gaming feature set matters more than screen size.”
Samsung 65-Inch Class S85H Series OLED 4K Smart TV (2026 Model)
The 65-inch Samsung S85H is the straightforward choice for shoppers set on a large Samsung OLED who do not need the fastest refresh specification in this lineup. Its 4K OLED panel, AI upscaling, and stated 120Hz gaming support cover the needs of many movie watchers and console players. NVIDIA G-SYNC and AMD FreeSync Premium are also listed, giving it adaptive-sync credentials that set it apart from a basic screen focused only on streaming.
Against the LG 65-inch C5, the S85H shares the broad 65-inch OLED purpose but has a lower stated refresh rate and less specific HDR information: its description says HDR without naming Dolby Vision. The LG also lists four HDMI 2.1 inputs and Dolby Atmos, details not supplied for this Samsung. The S85H’s distinct advantage is that it is a 2026 Samsung model with AI 4K upscaling and Pantone-validated color listed; that may appeal to buyers prioritizing the stated processing and color-validation claims over the LG’s named formats and broader published gaming specification.
As a 120Hz option, it is less compelling for a PC gamer comparing maximum refresh rates with the 144Hz LGs or the 165Hz S90H. It may still be a sensible match for users whose console and viewing habits do not call for those higher figures. The supplied details do not name its smart platform, HDMI count, or audio hardware, so I would check those specifics on the exact retailer listing before choosing it over the more fully documented C5.
Pros:- 65-inch 4K OLED screen
- AI 4K upscaling for lower-resolution sources
- 120Hz gaming with NVIDIA G-SYNC and AMD FreeSync Premium
- Pantone-validated color
Cons:- 120Hz is below the listed refresh rates of the LG C5 and Samsung S90H
- HDR format and HDMI port count are not specified in the supplied details
- Smart platform and audio hardware are not identified
Best for: Buyers who want a 65-inch Samsung OLED with 120Hz gaming, AI upscaling, and listed G-SYNC and FreeSync support.
Not ideal for: PC gamers seeking the highest listed refresh rate, shoppers who require confirmed Dolby Vision or detailed port information, and buyers wanting a compact TV.
- Screen size:65 inches
- Resolution:4K
- Display:OLED
- Model year:2026
- HDR:HDR support listed; format unspecified
- Gaming:Motion Xcelerator 120Hz, NVIDIA G-SYNC, AMD FreeSync Premium
- Upscaling:AI 4K upscaling
- Color validation:Pantone Validated
Our verdict“I see the S85H as a large-screen Samsung fit for 120Hz gaming, but the LG C5 is the more fully specified all-rounder.”
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor, HDR+, Motion Xcelerator, and Alexa Built-in
The 65-inch Samsung S90F is the prior-year Samsung pick for shoppers who want a large OLED with a strong stated refresh rate and voice control already built in. Its NQ4 AI Gen3 processor and neural-network upscaling are intended to improve the appearance of lower-resolution material, while Motion Xcelerator and a listed 144Hz refresh rate make sports and gaming part of its pitch. Built-in Alexa is a useful distinction from the other Samsung entries, whose supplied descriptions do not list the same voice assistant.
Compared with the 2026 Samsung S85H, the S90F lists 144Hz rather than 120Hz and clearly identifies Alexa, but the S85H adds Pantone validation and identifies G-SYNC and FreeSync Premium. The LG 65-inch C5 gives a more explicit movie-format package with Dolby Vision and Dolby Atmos, plus four HDMI 2.1 ports in its supplied specifications. The S90F’s product information instead says Pro HDR+ and HDR-like picture quality; buyers who care about specific HDR format support should confirm compatibility with their streaming devices and content before choosing it.
This is a practical large-screen 2025 alternative, not the pick for someone who needs the newest model year or a clearly stated HDMI layout. The description calls out an advanced processor and voice features but does not name the smart platform or give the same gaming sync details as the LG C5. Its setup may also involve configuring voice and picture features. I would compare it with the C5 if movie formats are a priority, and with the S85H if you want a 2026 model and its stated color-validation feature.
Pros:- 65-inch 4K OLED screen
- NQ4 AI Gen3 processor with AI upscaling
- 144Hz refresh-rate specification for motion and gaming
- Alexa built in for voice control
Cons:- HDR is described as Pro HDR+ without Dolby Vision listed
- The supplied details do not identify its smart platform or HDMI port count
- Gaming sync compatibility is less fully described than on the LG C5
Best for: Buyers seeking a 65-inch Samsung OLED with 144Hz listed, AI upscaling, and built-in Alexa voice control.
Not ideal for: Shoppers who need confirmed Dolby Vision, a stated HDMI port count, or the newest model year in this group.
- Screen size:65 inches
- Resolution:4K
- Display:OLED
- Processor:NQ4 AI Gen3
- HDR:Pro HDR+
- Refresh rate:144Hz
- Smart features:Alexa built in
- Upscaling:AI neural-network upscaling
Our verdict“I recommend the S90F to 65-inch Samsung shoppers who value Alexa and a 144Hz specification more than explicit Dolby Vision support.”
How We Picked
I ranked these TVs around the decisions that matter to someone comparing Black Friday OLED options: room size, stated picture formats, gaming compatibility, and practical distinctions among models. A sale headline cannot tell me whether a screen fits a desk, handles reflections, or connects to a console and PC, so those details shape the ranking more than model year alone. I use only the product details supplied here; I do not assume a particular sale price, panel test result, or feature that the descriptions do not confirm.
My ranking gives weight to clear use-case advantages. The 65-inch LG C5 sits first because its supplied details cover the widest mix of movie and gaming needs, including Dolby Vision, Dolby Atmos, 144Hz, VRR, and four HDMI 2.1 ports. The 55-inch Samsung S90H follows for buyers who need a smaller screen and glare reduction, though its 165Hz ceiling is especially relevant to compatible PC gaming. The 42-inch LG C5 earns a distinct small-room spot, while the 2026 S85H and 2025 S90F serve 65-inch shoppers who prefer Samsung’s stated strengths and can accept less detail in some areas.
I also treat spec-sheet gaps as tradeoffs, not as proof of poor performance. The supplied descriptions do not establish comparative brightness measurements, operating-system details for the Samsung models, or real-world picture results. I recommend checking current retailer listings for exact configuration, included accessories, and deal terms before buying, since Black Friday inventory and promotions can change.
| oled tv deals black friday | Display | Processor | HDR |
|---|---|---|---|
| LG 65-Inch OLED evo AI 4K C5 S | OLED evo, 8.3 million self-lit pixels | Alpha 9 AI Processor Gen8 | — |
| Samsung 55-Inch Class S90H Ser | OLED | NQ4 AI GEN3 | HDR+ |
| LG 42-Inch Class OLED evo AI 4 | OLED evo, 8.3 million self-lit pixels | α9 AI Processor Gen8 | — |
| Samsung 65-Inch Class S85H Ser | OLED | — | HDR support listed; format unspecified |
| Samsung 65-Inch Class OLED S90 | OLED | NQ4 AI Gen3 | Pro HDR+ |
Factors to Consider When Choosing Oled Tv Deals Black Friday
I would use Black Friday as a chance to compare the screen and feature set against your actual room and devices, rather than letting a sale label choose the TV for you. These five OLEDs share 4K resolution, but their sizes, gaming specifications, format details, and supplied product information differ.Choose a screen size that fits the room
The two 65-inch models are aimed at a shared living room or a viewing position with enough distance for a large screen. The Samsung S85H and S90F also give buyers two different Samsung paths: the former lists 120Hz and Pantone-validated color, while the latter lists 144Hz and Alexa. The 65-inch LG C5 is the strongest general-purpose fit if you want the most completely described combination of HDR, audio, connections, and gaming in this group.
The 55-inch Samsung S90H is a middle ground for a room where 65 inches feels too large, and its Glare Free feature gives it a specific room-related angle. At 42 inches, the LG C5 is designed for closer viewing, a desk, or a bedroom. Before buying, measure the available wall or furniture width and think about seating distance; a larger diagonal is not automatically an upgrade if it crowds the room or forces an uncomfortable viewing position.
Match gaming specifications to your hardware
Refresh-rate figures are only useful when the TV, source, connection, and game can work at that level. The LG C5 models list 144Hz alongside VRR, G-SYNC, and FreeSync Premium, while the 55-inch S90H lists 165Hz and FreeSync Premium Pro. The S85H lists 120Hz with G-SYNC and FreeSync Premium, and the S90F lists 144Hz. These distinctions matter most to PC players with compatible graphics hardware; console owners should check their console’s output limits instead of choosing by the highest number alone.
Look at HDMI port details if you plan to connect several devices. The LG C5 listings specify four HDMI 2.1 ports. The supplied descriptions for the Samsung models do not state port counts, so verify the exact retailer listing before assuming there is room for a console, PC, receiver, and streaming device. Also confirm which gaming features operate together at your chosen resolution and refresh rate.
Check HDR format and content sources
The LG C5 listings name Dolby Vision and HDR10, while the 65-inch Samsung S85H simply says HDR and the S90F lists Pro HDR+. The S90H listing identifies HDR+ but does not provide more format detail. A named format may help you match a TV to the services and devices you use, but actual playback depends on the title and source supporting it. Check the format support of your preferred streaming services or disc player rather than assuming every HDR title uses the same standard.
OLED’s self-lit pixels are the shared foundation across these options, but the supplied descriptions do not provide standardized brightness or picture measurements. I would not infer that a model wins every bright-room comparison from promotional wording alone. If glare is a concern, the S90H is the only pick here that specifically lists Glare Free technology; otherwise, consider room lighting and viewing angles alongside HDR labels.
Treat smart features and sound as separate needs
The LG C5 models specify webOS 25, and the 65-inch C5 also lists Art Gallery Mode. The Samsung S90F identifies Alexa built in, but its supplied information does not name a full smart platform. The S85H and S90H descriptions likewise leave platform details unspecified. Check which streaming apps and voice controls you need on the exact model listing, and remember that many streaming services require both an internet connection and their own subscriptions.
Only the LG C5 descriptions name Dolby Atmos; that is format support, not a complete account of speaker quality or a promise of a particular surround effect from the TV’s own speakers. The 65-inch C5 listing also lacks detailed sound-system specifications. If audio quality is a major part of your decision, check the speaker details and plan for a soundbar or receiver if the built-in setup does not meet your needs.
Compare the actual Black Friday listing
Black Friday promotions and available configurations can vary by retailer and change quickly. I would confirm the full model number, screen size, year, and included accessories before comparing offers. This is especially useful when similarly named series appear together: the 2025 S90F is not the same model as the 2026 S85H or S90H, and the 42-inch and 65-inch C5 serve different room needs.
Check return terms, delivery or pickup options, and whether a listing clearly identifies the features you expect. A deal is only useful if the TV is the right size and connects to your equipment. Compare the full feature set, not just one refresh-rate figure or an OLED label, and verify any promotion directly with the retailer before ordering.
Frequently Asked Questions
Which TV is my best all-round Black Friday pick?
I rank the 65-inch LG C5 first for a broad mix of movie, streaming, and gaming use. Its supplied specifications name Dolby Vision, Dolby Atmos, 144Hz gaming, VRR, and four HDMI 2.1 inputs. If you need glare reduction or the higher stated 165Hz ceiling, the smaller Samsung S90H may suit your setup better; if you have limited space, the 42-inch C5 is the more sensible LG choice.
Is the 55-inch Samsung S90H the right choice for console gaming?
It can be a strong fit if you want a 55-inch OLED with Glare Free technology and the gaming features match your console and setup. Its stated 165Hz specification is most relevant to compatible PC hardware, so console buyers should not assume that number will improve their experience. Compare it with the LG C5 if Dolby Vision support and a specified four-port HDMI 2.1 layout matter more to you.
Should I choose the 42-inch LG C5 or a larger OLED?
I would choose the 42-inch C5 for close viewing, a desk, or a smaller bedroom where a larger screen would be awkward. It retains 4K OLED, Dolby Vision, and substantial gaming features, but it cannot provide the same room-filling picture as a 55- or 65-inch model. Measure your space and seating distance first, especially if the TV will be used by several people at once.
Does a higher refresh rate always make one of these TVs better?
No. The 165Hz S90H and 144Hz LG C5 and Samsung S90F have higher stated ceilings than the S85H’s 120Hz, but you need compatible source hardware and content to make use of those capabilities. For many console players and streamers, screen size, room reflections, HDR format support, and available connections may matter more than the maximum refresh figure.
What should I verify before buying an OLED TV on Black Friday?
Confirm the exact model number and screen size, then check the ports, supported HDR formats, smart platform, gaming compatibility, and retailer return terms. Promotions and inventory can change, so verify the live listing rather than relying on a general sale description. For these Samsung models in particular, the supplied product details leave some platform or port information unspecified; check those details if they affect your setup.
Conclusion
For a large all-round living-room TV, I would start with the LG 65-inch C5 because it has the most complete stated mix of Dolby Vision, Dolby Atmos, 144Hz gaming, VRR, and HDMI 2.1 connections. If your room is reflective and you play PC games on compatible hardware, the Samsung 55-inch S90H offers the more focused combination of Glare Free technology and a 165Hz specification. For a desk or small bedroom, I would choose the 42-inch LG C5 rather than squeeze a 65-inch screen into the space.
Among the remaining large Samsungs, the S85H suits buyers comfortable with 120Hz who value its listed AI upscaling and Pantone validation; the S90F is a better match if Alexa and its stated 144Hz rate appeal. Before committing during Black Friday, I would verify the exact retailer model, connection details, and promotion. The best deal is the option whose size and features fit your room and equipment—not simply the listing with the most dramatic sale language.
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